DigitasLBi | Street Fight

A ‘Connected’ Closet? As if — or Maybe Not

Steven Jacobs

A ‘Connected’ Closet? As if — or Maybe Not

DigitasLBi Labs, the agency’s tech incubator in Paris, has built an in-store shopping assistant that uses image recognition software and Bluetooth low-energy beacons to match, recommend, and display possible additions to a shopper’s wardrobe. The group developed the “inspiration corridor” in conjunction with Klépierre, a french real estate company that operates malls across the country, and has installed the prototype in a Parisian shopping center…

Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future

The Editors

Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInside Airbnb’s Grand Hotel Plans (Fast Comapny)… Foursquare CEO: How We’ll Tell You Where To Eat And What To Order (ReadWrite)… Matt Cutts: Google Mobile Queries May Surpass PC Search This Year (SearchEngineLand)…