Conference Notebook: Location Is an Obvious Asset for Trulia

At the Mobile Marketing Association’s 2014 SM2 Conference Wednesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix and the challenges in balancing an appetite for new technologies with the needs of an existing brand…

Webinar: Brands Beginning to Find Value in Local Data

“If we can understand a person’s location and what’s going on around them, we have a much better view as to who they are and how we might be able to communicate with them,” Brett Leary, VP/Group Director of Digitas said during a Street Fight webinar Thursday…

Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInside Airbnb’s Grand Hotel Plans (Fast Comapny)… Foursquare CEO: How We’ll Tell You Where To Eat And What To Order (ReadWrite)… Matt Cutts: Google Mobile Queries May Surpass PC Search This Year (SearchEngineLand)…

Shopkick, iBeacon and the Future of In-Store Tech

Thanks to a number of new technologies — namely, Bluetooth LE and Apple’s iBeacon protocol — in-store location is entering a new phase in its maturity. There are still a number of wrinkles in the technology to iron out — first and foremost, making it work across devices — but the new generation of beacons solve many of the issues that have traditionally limited in-store tech. Here’s where we are and what to expect…