Digitas | Street Fight

Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future

The Editors

Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInside Airbnb’s Grand Hotel Plans (Fast Comapny)… Foursquare CEO: How We’ll Tell You Where To Eat And What To Order (ReadWrite)… Matt Cutts: Google Mobile Queries May Surpass PC Search This Year (SearchEngineLand)…

Shopkick, iBeacon and the Future of In-Store Tech

Steven Jacobs

Shopkick, iBeacon and the Future of In-Store Tech

Thanks to a number of new technologies — namely, Bluetooth LE and Apple’s iBeacon protocol — in-store location is entering a new phase in its maturity. There are still a number of wrinkles in the technology to iron out — first and foremost, making it work across devices — but the new generation of beacons solve many of the issues that have traditionally limited in-store tech. Here’s where we are and what to expect…