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Study: Only 13% of Small Businesses Invest in Reviews

Annie Melton

Study: Only 13% of Small Businesses Invest in Reviews

Small business owners are underestimating the importance of online reviews — negatively influencing their communication with customers as a result, according to a new survey conducted by local marketing provider Yodle. Only 13 percent of small business owners said they actively pursued online reviews from their customers…

Street Fight Daily: Yelp Surges, Google Monetizes Third-party Maps

The Editors

Street Fight Daily: Yelp Surges, Google Monetizes Third-party Maps

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Surges as Growth Potential Counters Lockup Expiry (Businessweek)… Google Launches New Ad Formats To Help Developers Monetize Google Maps (TechCrunch)… Square Extends Its Retail Reach, Now Sells Its Card Reader at 1k AT&T Stores, 20k total (The Next Web)…