#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…

Fwix CEO: Readying Content for Location and Mobile

Darian Shirazi, CEO of the geo-tagging startup Fwix, dubbed a new acronym during his keynote speech during the first day of the Street Fight Summit in New York. Shirazi says that LSO, or Location Search Optimization, is the next step in an ongoing process of web optimization…

Fwix’s Shirazi: Layering Location on Top of the Web

San Francisco-based hyperlocal search database Fwix made news last week when it announced a new product called Geotagger that will allow publishers to tag Web pages with locations — in effect allowing them to create a layer of precise location information on top of their content, and giving them another method to index the information in that page by. The company is partnering with NBC to roll the service out onto the network’s local news Web sites. Street Fight visited Fwix’s offices in San Francisco last week and caught up with the company’s CEO, Darian Shirazi…