The Fastest-Growing Gyms Rely on Customer Intelligence to Win
The beginning of the year is a big moment for gyms, with some reporting more than a quarter of their annual signups in January alone. But keeping those customers is a different story. With the FTC’s new click-to-cancel rule making it easier than ever to cancel gym memberships, gyms must rely on deep customer intelligence […]
The Platform Adoption Curve: Solving Problems Brands Learn to Live With
Some of the biggest opportunities for new technology platforms come from solving problems businesses have learned to live with. For multi-location brands, fragmented local marketing processes, disconnected vendors and limited visibility into spending have become accepted operating practices, but what happens when a platform makes those inefficiencies unnecessary? The most valuable business platforms often solve […]