Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…
Centzy Brings Rich Content to the World Beyond Restaurants
Consumers are looking to the web to make decisions about nearby services, but the data is often incomplete or absent entirely. A number of companies have emerged to solve the problem, but with only 10% of business posting information online, it’s still a pain point for consumers. One of the newer plays is Centzy, a year-old startup that is looking to bring business’ pricing and store hours online via a self-built crowdsourcing platform….
INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0
As the head of digital strategy for a broadcaster operating local TV stations, Lorren Elkins has been challenged to clearly understand the digital marketing space from an SMB perspective. In response, he developed an interactive chart, now in its second iteration, to both enhance his own understanding and assist SMBs in identifying potential suppliers.