BOOM: First Watch is a Brand to Watch
Founded in 1983, First Watch has quietly and steadily expanded to approximately 500 locations across 29 states. The success is, in part, attributable to the ever-growing popularity of breakfast as a restaurant category. Although the brand still lags behind one of its oldest (1969) and most formidable (600+ stores in 49 states) competitor Cracker Barrel, […]
Cracker Barrel: The Rebrand That is Anything But Stale!
The MULO (multi-location) restaurant ecosystem and the marketing agencies that support it have been abuzz and aghast over the past week. Cracker Barrel has about 700 locations in 44 states, but the number of opinions on their new logo and store design outweighs those numbers. And many have been less than favorable on the rebrand. […]
This Brand Won’t Get Stale!
What brand? Cracker Barrel, of course! Any MULO (multi-location) brand can all get a bit soggy or rancid with time. However, savvy brands must get ahead of the aging process and bring in fresh talent to keep their traffic and revenue appealing. Cracker Barrel, which was founded in 1969, is leaning into that trend and […]