Council for Better Business Bureaus | Street Fight

SMBs on Mobile: Questions of Analytics and Performance

Damian Rollison

SMBs on Mobile: Questions of Analytics and Performance

The proliferation of mobile apps for local continues, with all major local search players maintaining their own apps, and Apple’s App Store currently returning 347 results for the phrase “local search.” With all of this attention, the time is not far away when businesses will begin to get concerned about the presence, accuracy, and effectiveness of their listings on mobile apps. I’d love to see a service that aims at comprehensive analysis of SMB presence across the “app space” for Android and Apple…