For a Couture Cookie Shop, Branding Is Everything

At Cookie Couture in Miami, co-owner Jael Toledo is careful about the image she projects. Together with her sister and business partner Cindy Toledo, Jael has eschewed more well-known daily deal sites in favor of “high-end” niche sites like Gilt City and DailyCandy Deals as a way to position Cookie Couture as South Florida’s premiere purveyor of chic baked goods.