Generative and conversational AI seem to be taking over the world. The former entails generating images and text with keyword inputs… with results that are sometimes impressive, sometimes funny, and sometimes creepy. And the latter is all about AI-generated dialogues… with similar results.
One vertical that has been able to integrate voice into customer service in a meaningful way is retail. National retailers like Best Buy, Walmart, and REI Co-op have created skills or teamed up with technology providers to connect with customers through voice-controlled assistants. Some retailers are accepting orders via voice, and others are doling out product information and reviews. What the most successful of these companies have in common is a defined strategy and plans to measure ROI.
Conversational AI is a broad term used to describe technologies that automate conversations and personalize customer experiences. With the right systems in place, brands are able to understand, process, and actually respond to voice inputs in a natural way. While voice assistants, chatbots, and messaging services like WhatsApp, Kik, and Facebook Messenger can all be harnessed in a conversational AI strategy, virtual assistants like Amazon’s Alexa and Apple’s Siri are the most popular tools adopted by brand marketers today.