converged media | Street Fight

Leveraging Converged Media in Local Digital Marketing

Tara Thomas

Leveraging Converged Media in Local Digital Marketing

Converged media is a term many local marketers might have heard of but may not be familiar with in terms of digital media environments. Essentially, converged media is the area of overlap between any two of three media types: paid, owned, and earned. This overlap is rich with opportunity and should be a focal point in any local digital marketing program…