Despite commanding some of the highest levels of consumer trust in media, local media continues to lose brand advertising budgets to platforms with far weaker audience relationships. The problem isn’t reach or relevance, but an inability to measure and communicate the value of trust in terms brands can buy. Local media owns something the rest […]
The Local Media Paradox: Turning Community Trust into Measurable Confidence
Despite commanding some of the highest levels of consumer trust in media, local media continues to lose brand advertising budgets to platforms with far weaker audience relationships. The problem isn’t reach or relevance, but an inability to measure and communicate the value of trust in terms brands can buy. Local media owns something the rest […]