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First Data, a Payment Processing Giant, Looks Beyond the Swipe

Mason Lerner

First Data, a Payment Processing Giant, Looks Beyond the Swipe

The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets…