Circle | Street Fight

In Search of a Local Twitter, Circle Discovers the Problem of Proximity

Steven Jacobs

In Search of a Local Twitter, Circle Discovers the Problem of Proximity

After failing as a dating app, Andreessen Horowitz-backed Circle thinks it can find a second life as a localized version of Twitter — helping people message and interact with others in the area. The app allows users to share content with users nearby, using algorithms to surface posts based on proximity on relevancy to each user. A small portion of the content — around 10% — is sourced from Twitter, but the bulk of the posts come from the service’s 1 million active users. Today, the company is rolling out new functionality that allows users to tag content with specific categories, and follow topic feeds…