Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO

Beacon and proximity data company Unacast announced today that Chris Cunningham, formerly the Vice President of Revenue for ironSource, is joining the company as chief revenue officer. Cunningham will help Unacast to monetize all the data it aggregates from beacons and sensors.

#SFSNYC: Google, Yelp, and ironSource on How the New Generation of Mobile Search Is Changing Everything

Mobile has become an automatic, subconscious extension of our digital lives, and technologies that leverage the versatility of smartphones are maturing rapidly. But the apps vs. web debate continues to rage. And where does search, which has existed since the early days of the internet, fit into the picture?

ironSource’s Cunningham: You Need Every Data Set at Your Disposal to Compete with Facebook and Google

“In today’s ecosystem, there’s no fooling around anymore. You have some serious players taking 80 or 90 percent of the share, and the only way that you’re ever going to compete is with scale, targeting, a large user base, and product capabilities that can command real budgets,” said ironSource head of mobile and global brand partnerships Chris Cunningham about ad-tech consolidation.

Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…