All Politics Is Data for 2016 and Beyond

The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.

Street Fight Daily: Apple Preps Mobile Payments, Starbucks Readies Order Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Apple Pushes Deeper Into Mobile Payments (Wall Street Journal)… Starbucks is Getting Ready to Let You Order Coffee Before You Get to the Store (Quartz)…, The ‘Amazon Of Caregiving Services’ Popped 43% On Its IPO Day (Business Insider)…