Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… These New Facebook Ads Come With a Call Button to Ring Up Businesses (AdWeek)… Macy’s Embraces a ‘Digical’ World (AdAge)… Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand (Blumenthals)…
Why Call Tracking Works Across a Variety of Local Marketing Contexts
Call tracking and analytics can be implemented across any media channel — although online search, directories and context-based marketing are especially important avenues. The key is to include a tracking component to measure and capture post-call, offline information and behavior in order to identify real advertising value…
How AI Is Transforming Phone Calls Into Data
“This call may be recorded for training and quality purposes” We’ve all heard a version of this ubiquitous message a thousand times. Chances are we don’t even notice it any more due to a form of audio “ad blindness”. Still, if we stop and think about it, interesting questions arise. What are these recordings actually […]