6 Strategies for Maximizing the Effects of Pay-Per-Call Campaigns
Pay-per-call campaigns may not be sexy, but they have proven to be extremely effective for both small businesses and large multi-location organizations. Particularly in “high-value categories” like professional services, home services, travel, insurance, and automotive, phone leads can be more valuable than online clicks or impressions. Here are six strategies that merchants should utilize to maximize the effects of their pay-per-call campaigns…
6 Call Monetization Platforms for SMBs
Phone leads may not be glamorous or trendy, but they’re the backbone of local marketing strategy for millions of small businesses in the professional services, travel, auto, and insurance industries. $68 billion is spent annually on localized ads to generate these calls. Here are six call monetization vendors that businesses can work with…