On this week’s Location-Based Marketing Association podcast: PatientPoint’s proximity in healthcare, Boen Wines using NFC with Guala Closures, Bumble gets into physical space, Puma geotargets on Firefly’s DOOH, Google launches “seasonality” and “location groups”, Groupon acquires Presence AI for voice & text.
LBMA Vidcast: Google Launches Location Groups, Bumble Explores Physical Space
On this week’s Location-Based Marketing Association podcast: PatientPoint’s proximity in healthcare, Boen Wines using NFC with Guala Closures, Bumble gets into physical space, Puma geotargets on Firefly’s DOOH, Google launches “seasonality” and “location groups”, Groupon acquires Presence AI for voice & text.