NBCU Shutters Pioneering Hyperlocal Network EveryBlock

EveryBlock’s original goal was to collect as much local data as possible, sort and filter it, and then present it to its audience. EveryBlock’s president, Brian Addison, who was hired by NBC in mid-2011, changed all that. In announcing the closure, Vivian Schiller, a senior vice president at NBC News, said, “The decision to shut down the site was difficult. But in the end, we didn’t see a strategic fit for EveryBlock within the portfolio.” Read more…

#SFSNYC: Making Data Work for Hyperlocal Media

In the wake of the Journatic scandal, the role of automation in hyperlocal publishing remains uncertain. Leaders from top hyperlocal media companies addressed the issue during a panel at Street Fight Summit on Wednesday. They discussed how use of data is affecting media today and the way it can make scale possible tomorrow…

EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’

The MSNBC.com-owned hyperlocal network rebooted in 2011, shifted its product’s focus toward a more interactive product centered largely around user-generated content. We caught up with EveryBlock’s president, Brian Addison (who will be appearing as a speaker at the Street Fight Summit), to discuss the role of data, editorial and user-generated content in the future of hyperlocal news…