Brian Addison | Street Fight

NBCU Shutters Pioneering Hyperlocal Network EveryBlock

Tom Grubisich

NBCU Shutters Pioneering Hyperlocal Network EveryBlock

EveryBlock’s original goal was to collect as much local data as possible, sort and filter it, and then present it to its audience. EveryBlock’s president, Brian Addison, who was hired by NBC in mid-2011, changed all that. In announcing the closure, Vivian Schiller, a senior vice president at NBC News, said, “The decision to shut down the site was difficult. But in the end, we didn’t see a strategic fit for EveryBlock within the portfolio.” Read more…

EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’

Steven Jacobs

EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’

The MSNBC.com-owned hyperlocal network rebooted in 2011, shifted its product’s focus toward a more interactive product centered largely around user-generated content. We caught up with EveryBlock’s president, Brian Addison (who will be appearing as a speaker at the Street Fight Summit), to discuss the role of data, editorial and user-generated content in the future of hyperlocal news…