#SFSNYC: Why Location Data Management Needs Technology and Agency Services

At Street Fight Summit in New York on Tuesday, Brett Fritz, VP of business development at digital performance marketing company DAC Group, spoke about why marketing and location data management should be done by a mix of agency work and technology.

DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech

“The biggest opportunity [will materialize] as we start to see technology platforms look at areas outside of their sweet spot,” says the company’s VP of business development. “We’ve heard rumblings around technology companies looking to purchase more agency solutions, as well as vice versa: agencies looking to acquire for tech.”