Brand Into Media | Street Fight

Can Local Media Find New Opportunities by Catering to Brands?

Patrick Kitano

Can Local Media Find New Opportunities by Catering to Brands?

“Journalism is Dead, Long Live Journalism” is the theme of a conference I’ll be attending this week in Denver. And the name isn’t a surprising one — there’s been a lot of angst lately about the emerging business models for digital journalism. Futility can be difficult, but it also can bring sea change. With that in mind, here are a few of the ideas I’ll likely be discussing with folks at the conference.