boston.com | Street Fight

Boston.com Experiments in the Deals Space

Steven Jacobs

Boston.com Experiments in the Deals Space

In late May, Boston.com launched Boston Deals, becoming the latest in a long line of online publishers venturing into the white-hot daily deals space. Street Fight caught up with Boston.com’s executive director of digital advertising, Mike Wallace, to talk about how publishers can build their brands through ecommerce, and the implications of these kinds of projects for the future of digital advertising…

Street Fight Daily: 06.07.11

David Hirschman

Street Fight Daily: 06.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… Groupon is joining two marketing-services and analytics firms to get deeper into the traditional grocery coupon business with a test today. In a first for Groupon, today’s deal in Massachusetts uses supermarket loyalty cards to conduct the transaction. (AdAge)…

“Augmented reality” apps put a layer of locally relevant data on top of the scene around you. But who owns the rights to ad space within augmented reality platforms? Currently there’s nothing keeping multiple brands from owning the same space. (Mashable)…