Music Marketing — A Location-Based Listening Experience
As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…
Sounds and Places: Experiencing Bluebrain’s ‘Central Park’
Washington DC-based band Bluebrain has created a location-based album called Central Park (Listen to the Light) which accomplishes what very few others have to date been able to: namely, to build an app that actually augments reality vis a vis location…