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How Marketers Can Engage Generation Alpha

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Just as marketers have finally started to connect with Millennials and Generation Z, there’s a new challenge on the horizon: engaging Generation Alpha. 

ENGINE Rebrands as Big Village in Bid to Eliminate Silos in AdTech

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The global advertising, technology, and data company ENGINE announced today that it has rebranded as Big Village in the U.S., Europe, and Australia. The company says the name reflects a renewed mission to eliminate siloed ways of industry thinking and reimagine what it means to be an integrated solutions firm in the current market. With this new rebrand, Big Village is bringing a full range of services under one roof, including adtech, media, insights, and creative experts.