Online Reviews Providing Insights That Help Brands Compete

The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.

Mapping Apps Making an Impact on Mobile Purchase Intent

Apps like Mapquest and Waze are used with a direct intention as part of “lower funnel” purchase considerations.But map users also demonstrate high engagement with visible advertisers served to them as a complement to their core navigation needs…