Bergdorf Goodman | Street Fight

Fashion Brands Using Online Images to Drive Local Commerce

Asif Khan

Fashion Brands Using Online Images to Drive Local Commerce

Bergdorf Goodman’s “Shoes About Town” Instagram campaign shows some of the possibilities that exist for creative marketers who want to up awareness of high fashion brands. A picture is certainly worth a thousand words — but marry that with social media, location services and smart retailers and you’ve got a powerful platform…