Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal?
In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together. Just possibly, highly digital Seattle may be the birthplace for what has long eluded hyperlocal: a sustainable business model.
I’m talking about the new partnerships between Fisher Interactive Network—the online division of multimedia Fisher Communications—and two hyperlocal “indies” in Southeast Seattle, Beacon Hill Blog and the Rainier Valley Post…
Street Fight Daily: 09.09.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Zagat gives Google the best local content in one fell swoop, as well as relationships with thousands of local advertisers, writes Pascal-Emmanuel Gobry. “Now Google can plug the best local content into its many products and have the best local search product. … This is important because local is the next big online advertising opportunity. Daily deals are just the tip of the iceberg.” (Business Insider)…
“Local is going to be big; I think everyone realizes that,” says Sameet Sinha, a senior analyst at B. Riley. “But in this sort of capital markets environment, long-term projects aren’t given much leeway, especially a project like Patch that is much more people intensive than tech intensive.” It’s just “not something that should have been undertaken by a company the size of AOL.” (PEHub)…