As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

With seven weeks remaining until Election Day, it’s seeming clear that the ballots of specific swing voters in specific neighborhoods in Florida, Ohio, Virginia and other battleground states could once again decide the presidency. Recent polls show the two candidates neck-and-neck in several states, and campaigns, super PACs and other interest groups are employing geographically targeted political ad platforms more than ever…

How Patch Plans to Win the 2012 Election

Two things drive traffic to Patch: natural disasters and elections. No one can control the former, but the latter occur on a predictable schedule, and the AOL property is aiming to capitalize on the 2012 campaigns. Street Fight spoke with Patch Elections head John Ness recently about traffic surges, keeping people coming back, and why he’s not worried about user fatigue…

Downballot Candidates Will Drive Hyperlocal Political Advertising in 2012

Street Fight caught up with Patrick Ruffini, president of the digital campaign advertising firm Engage, to talk about the future of local election advertising, the massive waste that campaigns spend on TV ads, and why Obama keeps on winning…