For Portland’s Bar Method, Groupon Was Key to Exposure

Denise Burchard and Meghann Markham weren’t sure how to reach potential customers when they opened Bar Method Portland in 2010, so they turned to Groupon for help (because “we’re old. We think Facebook is hard. Even Twitter is scary”). The daily deals website gave them exposure to the specific demographic they were targeting, and helped turn Bar Method into one of the most popular exercise studios in town.