These 5 Retailers Are Investing In Virtual Try-On Tech

These 5 Retailers Are Investing In Virtual Try-On Tech

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Virtual try-on is becoming a key differentiator for e-commerce brands, and an opportunity for traditional retailers to bring the in-store try-on experience into the comfort of their customers’ homes. When Parfums Christian Dior launched its virtual try-on solution at Viva Tech 2023 earlier this month, the company joined a growing list of luxury brands leveraging […]

7 Shoppable Video Platforms

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With a number of shoppable video platforms preparing to launch or expand their offerings in 2022, and established companies like Firework finding interest from major investors like SoftBank, the phenomenon seems likely to gain popularity in the US.

7 Shoppable Video Platforms

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How do you engage customers when in-store shopping is in many places all but obsolete? One solution that brand retailers around the country have been digging into this year is shoppable video. Using recorded and live video streams, brands have been able to capitalize on the shift toward mobile video and give customers direct links to buy their products online.

Here are seven examples of shoppable video platforms brands are using right now.