The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation

The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation

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The race toward fully autonomous cars fascinates me—not just for what it means for transportation, but for the lessons it offers those of us navigating the shifting lanes of marketing automation. Both fields are being reshaped by artificial intelligence. Both promise more efficiency and precision. And both, at their core, remind us that technology shines […]

Waymo Releases Data Set to Catalyze Autonomous Driving Research

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Why should local search specialists care about autonomous vehicles? The same way mobile, with its natural on-the-go use cases, has become the hub of “near me” searches that lead consumers into local businesses, cars will become the next mobile device, catalyzing the next wave of “near me” queries. Self-driving cars are not tangential to the future of local; they are central to it.

How the Rise of ‘Mobility as a Service’ Will Impact Local Marketing

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Autonomous vehicles will put pressure on all kinds of players. The pressure will be felt not only by car manufacturers but all kinds of other industries including auto dealers, insurance companies and transit systems…