Why Programmatic Audio Is Winning New Attention From Advertisers
As marketers search for incremental reach across an increasingly fragmented media landscape, audio advertising is emerging as a powerful complement to CTV, social, and digital video. A new partnership between Basis and DAX highlights how programmatic audio, audience targeting, and omnichannel campaign management are reshaping media planning. While connected TV, retail media, digital video, and […]
Marketers Want Multiple IDs to Replace Third-Party Cookies
Marketers and publishers asking which will be the next-generation ID to rule them all are misguided, according to a new study by data solutions provider Lotame. The company surveyed 200 senior US marketing and publisher decision-makers, and 33% of marketers said they were open to “any number” of IDs, while 33% said three identity solutions would do the trick.
The Marketing Funnel Isn’t Evolving. It’s Dead.
What if one of the biggest line items in your marketing budget is funding a strategy that’s already dead? AI is rewriting how customers are discovered, targeted, and converted, leaving the traditional marketing funnel behind. Most franchise brands are still budgeting for a customer journey that stopped existing years ago. For decades, performance marketing ran […]