ARtillry | Street Fight

How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’

Mike Boland

How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’

Online-to-offline (O2O) commerce is one area where AR will find a home. Just think: Is there any better technology to unlock O2O commerce than one that literally melds physical and digital worlds? AR can shorten gaps in time and space that currently separate those interactions (e.g. search) from offline outcomes.

Who’s Using Local AR? And How Often?

Mike Boland

Who’s Using Local AR? And How Often?

According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb.