Moz Local Incorporates Google My Business Insights Into Platform

The company announced this morning that it is integrating Google My Business insights data into the Moz Local platform. The platform, which allows businesses to post listings across the major aggregators of location data, will offer information about how and where customers optimize their Google listings.

Opening Up the ‘Walled Garden’: Content APIs and the Location Layer

For small-radius media, in which location plays a far greater role than niche or national media, walling off content will substantially impede industry growth. Ignoring LBS as a viable distribution channel is tantamount to leaving the industry’s most valuable asset grossly under-leveraged.