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6 Social Media Tactics that Reduce Marketing Costs for SMBs

Stephanie Miles

6 Social Media Tactics that Reduce Marketing Costs for SMBs

In addition to generating leads, building brand awareness, and adding credibility to a business, a well-implemented social strategy should also lower a merchant’s overall marketing expenses. Social media is oftentimes less expensive than other types of marketing, and can easily be used to leverage a merchant’s complimentary marketing programs.