Yext Connects Agentic Marketing to Location-Level Decisions
The hardest part of marketing hundreds or thousands of locations isn’t simply doing more work. It’s knowing where the brand is winning, where it is losing and what action makes sense in each market. Two moves from Yext this week aim to connect that location-level intelligence with the people, AI agents and media budgets capable […]
Why 2026 Will Finally Change How Advertising Works
For years, the advertising industry has talked about transformation. In 2026, it stops being a discussion and starts becoming operational reality. Agentic AI, collapsing silos between creative and media, and accelerating consolidation are no longer emerging trends—they’re actively reshaping how campaigns are built, activated, and staffed. The biggest shift won’t be that AI is involved, […]