agency | Street Fight

Legacy Media’s ‘Agency’ Business: Just More Brand Extension?

Terry Heaton

Legacy Media’s ‘Agency’ Business: Just More Brand Extension?

When we clear aside all the hype, legacy companies with “agency” offerings are just creating clutter in the marketplace without offering anything of substantial new value for merchants. Media companies are far too busy playing defense to consider offense, and defense always includes copying what the other guy across town is doing…