And the Oscar Goes to... Street Fight

And the Oscar Goes to…

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No, this isn’t a big reveal of the Oscar for the best of MULO (multi-location) advertising and media. No ad spending red carpet here. (But watch for our “Dozen” reports each month for key news highlights.) A recent article in Ad Age noted that ad spending on awards ceremonies is still a “star,” despite the […]

All Politics Is Data for 2016 and Beyond

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The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.