Ad Costs and Spending are Both on the Rise, According to Skai Study
Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report. It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]