Local Marketing

Local in 2021 and Beyond: A Fireside Chat

Chad Richard, SVP of Sales at Yelp, offers insights based on
his deep experience in local into the direction of the industry in 2021 and beyond.

Speaker: Chad Richard (Yelp)
Moderator: Damian Rollison (Street Fight)

Local Commerce

The Five Big Trends in Local Commerce

What’s the state of the union in localized marketing and commerce? Leading industry analyst Mike Boland speaks on the top trends he’s tracking.

Speaker:: Michael Boland (Industry Analyst and Street Fight Contributing Editor)

Local Marketing

Search: The Tentpole of Local Marketing

Local search platforms like Google My Business and Yelp had an incredibly active year of new feature development in 2020, driven in large part by the changing needs of consumers and businesses due to the pandemic. Will dynamic changes continue throughout 2021? How should local SEOs and brand marketers shift their thinking?
Speakers: David Mihm (Local SEO Expert), Amanda Jordan (LOCOMOTIVE)
Moderator: Greg Sterling (Uberall)

Social MediaReputation Management

The State of Social Media & Reputation Management

The Covid-19 pandemic challenged companies to manage their reputations across many channels at a time when customers felt unsafe going to stores. In addition, brand safety and unexpected changes from Big Tech continued to complicate social strategy and reputation management.

Speakers:: Sarah Cucchiara (BrandMuscle). Mike Blumenthal (NearMedia). Donny Dye (Tiger Pistol).
Moderator: Joe Zappa (Street Fight)

Local Marketing

Digital Marketing & The Changing SEO Landscape

Brand management has taken a rollercoaster ride in the past year. What brands are saying and how and where they’re saying it has rapidly changed. The importance of taking a stance socially and ethically must be balanced against the shifting demands of your customer base, an especially challenging task these days. We’ll be reflecting on traditional and emerging strategies as we advance into a new era of marketing and branding.

Speaker: Tessa Nadik (Kelley Blue Book & Autotrader)
Moderator: Kaci Cramer (Brandify)

Privacy

Location Intelligence & Privacy: Building on Shifting Ground

No topic is more top of mind for digital marketers and location intelligence providers than privacy. The third-party cookie is dying, Apple is challenging tracking, and a dizzying array of next-generation solutions are emerging to power digital advertising. This session will cover those solutions and will give advocates for different approaches a chance to debate their merits.

Speakers: Neil Sweeney (Killi). Antonio Tomarchio (Cuebiq). Gladys Kong (UM).
Moderator: Joe Zappa (Street Fight)

Local Marketing

Panera Leverages Emerging Tech: A Case Study

As search, social, display and other trusty formats continue to be table stakes in localized brand marketing, emerging tech joins the party. We’re talking AI, AR, IoT and the rest of the alphabet soup. M7 Innovations is at the forefront of these technologies, helping brands like Panera and Bolle get more interactive. Join us for top insights & strategic takeaways.
Speakers: Matt Maher (M7 Innovations), Kelli Nicholson (Panera Bread)
Moderator: Michael Boland (Industry Analyst and Street Fight Contributing Editor)

Local Commerce

The Next Normal for Local Commerce, Retail & QSR

2020 saw the largest growth spike ever in online commerce. The pandemic may have been the root cause, but the consumer shift is likely to endure. Learn how traditional businesses in food service, retail, and other categories are continuing to pivot to meet the demand for a larger share of consumer activity online.

Speakers: Evan Shiue (Standard Cognition), Dylan Purse (Infutor Data Solutions)
Moderator: Asif Khan (Location Based Marketing Association)