Rebuilding Retail with Customer-First Experiences Online and In-Store

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There’s so much discussion around returning to the old normal, but retail’s future depends on getting as far as way from normal as it can. Retailers need to seize the opportunity and reimagine the experiences they provide—and create the next normal. 

What would this look like? As a guiding principle, retailers should be finding ways to put the customer first in the experiences we provide.