After Shuttering, Village Soup Serves Up a Living Digital Legacy

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Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.

Do Datasphere’s 50M UVs Make It a Model for Hyperlocal Scale?

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What Datasphere excels at is scaling, with superb technology — and, of course, finding that sweet spot between the aggregators and high-cost editorial operations. Is this the future of hyperlocal? The 50 million unique visitors to their TV stations’ community sites have provided a kind of answer…

DataSphere Lands $8 Million in Additional Funding

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DataSphere Technologies has raised $8 million in investor financing to continue growing its business, which creates and maintains community websites for TV stations owned by Gannett, Meredith, and other major “legacy” media companies. The company’s 1,900 community and neighborhood sites now reach 50 million unique visitors monthly…

Advertisers, Agencies Force Chicago Indy Ad Network to Regroup

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The 15-site Chicago Independent Advertising Network has discovered it’s just not big enough. How many more partners does it need? “Dozens upon dozens,” says chief organizer Mike Fourcher, founder and publisher of Brown Line Media, which consists of three, soon to be four, North Side neighborhood digital publications…

Can Long-Tail E-Books Give New Life to Old News?

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Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?

Media Surveys Give Hyperlocals Short Shrift

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What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…

Hyperlocals Diverge on How to Mine Rich Lode of Digital Ads

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Even though digital advertising is estimated to grow 40% by 2015, according to Pew, the research center said few major sites were capturing any share of this new cornucopia. If that’s the story with bigger sites, what, I wondered, was happening among the more than 3,000 hyperlocal news sites, which, by my estimate, reach 25 million people — a big chunk of the consumer market that advertisers covet…

For Growing Hyperlocals, Investing in Better Tech May Beat Staffing Up

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Technology that exploits social media can lead to better content and more engaged users, and can open the way to new advertisers and sponsorship. It is also less expensive than hiring new reporters and editors to bolster your lineup…

Jane Stevens: The ‘Revolution’ of Social Media and Local News

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We know that news is being transformed by social media — the Facebook or Twitter effect, for short — but do we really understand that what’s happening, especially at the local level, can be, and maybe should be, a revolution? I borrow that potent description from journalist Jane Stevens, whom I recently caught up with to talk about how social media is transforming local…

Westchester’s Hyperlocal News Market Is a Four-Sided Shootout

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Prestigious, affluent Westchester County, just north of New York City, is on the verge of becoming a hyperlocal version of the Gunfight at OK Corral – squared. Within months, four major-media companies will be competing community by community for dominance in this prized media market…

Social Media for Hyperlocals: How to Turbo-Charge Engagement

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It’s not enough for hyperlocals to simply post articles to their Facebook page or just tweet them out, say a number of engagement-conscious publishers and editors. Sites need to really understand how social media can propel their brands — and ultimately help the bottom line…

Battle in Seattle: ‘Indie’ West Seattle Blog vs. Corporate KOMO

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West Seattle has two major hyperlocal news sites, and they represent 180-degree-opposed forces in online community news: independent sites that entrepreneurs fund from their wallets, and big-media-financed sites that draw on millions of dollars from corporate treasuries…

Big Picture Stories Make Hyperlocals More Valuable

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Hyperlocals do a great job at finding and generating news. But are enough of them putting government performance to the test? Given the amount of data available to measure performance, these stories should be resonating louder and more insistently than ever in this deep, stubborn recession…

As NYC Metros Cut Back, Hyperlocals Fill the News Hole

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Lights have been going out in newsrooms of New York City’s metro newspapers for more than a decade. But while traditional newsrooms darken, new hyperlocal sites in neighborhoods throughout the city are eagerly shining light on the city’s eight million stories…

Datasphere’s Cowan on How TV Stations Are Going Hyperlocal Online

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Local TV stations are going hyperlocal in a big way. While some of their initial efforts were heavy on car crashes and pet stories, the accelerating trend is toward higher-quality, more comprehensive community coverage. Datasphere’s Gary Cowan talks about the trend and its significance…

Hyperlocals and School Coverage: Where’s the Big Picture?

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Hyperlocals could do a much better job covering the biggest news in their communities — the schools. What’s happening in schools is big news not just for parents but everybody hyperlocals are trying to reach. Hyperlocals should be all over the big-picture story. But from what I see, they aren’t…

How Is Citizen Journalism Playing Out Today?

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Citizen journalism has propelled hundreds of hyperlocal news sites into existence. In the middle of the last decade, CitJ, particularly at the community level, was the hot topic in new media. Journalism’s thinkers saw it as a necessary and overdue reinvention of news (see Dan Gillmor, Jay Rosen, Jeff Jarvis, among others). So how is it actually playing out today — on the ground? To find out, I asked publishers and editors who have been part of the hyperlocal phenomenon.

What Independent Hyperlocals Need for the Long Haul

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The surging growth of hyperlocal news—today there are more than 3,000 sites in operation and hundreds more in various stages of formation—is being driven by independents. The media disrupters are the people who have the passion and gumption to develop and run their sites with financing from their own personal credit cards.

I’m thinking of entrepreneurs like Debbie Galant, who with $3,000 co-founded  Baristanet in the crowded media market of northern New Jersey in 2004,  expanding it to seven communities. And Scott Brodbeck who, while he was completing a master’s program, started ARLNow in  Arlington, Va., in suburban Washington D.C.

Selected Directory of Hyperlocal Publications in NYC

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 PUBLICATION CATEGORY M.O. Bay Ridge Journal Neighborhood. Heavy on press releases and second-hand crime stories. Bensonhurst Bean Neighborhood. Recently created by Ned Berke, founder/editor/publisher of SheepsheadBites, site relies heavily on Huffington Post-style re-purposing of content originated by other publications. Bikeblog Specialty site. Founder Michael Green, a film maker who sees the bike as “humankind’s greatest […]

In Jefferson’s Hometown, a Hyperlocal Focuses on Digital Democracy

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Brian Wheeler is executive director of Charlottesville Tomorrow, a thriving nonprofit hyperlocal in Virginia that focuses on land use and other civic issues that are key to protecting the character of the community that was the home of Thomas Jefferson. We talked to Wheeler about his unusual definition of user engagement, and how he’s working to take it to a new level…