After 2 Spinoffs, Journal Media Group Looks to Strengthen Digital Offerings

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The new Journal Media Group includes the 17 dailies that used to be part of E. W. Scripps and the Milwaukee Journal Sentinel, which used to be owned by Journal Communications. We asked the company’s president, Tim Stautberg, about what JMG will be doing to succeed in both print and digital…

How 10 Top Media Execs Think About Audience and Engagement

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Here are fresh, sometimes iconoclastic thoughts on how to engage modern audiences. They come from media executives who have demonstrated they know how to do it, and have been assembled by the University of Florida’s College of Journalism and Communications…

How Worldnow Plans to Rev Up Revenue for the Local Media Consortium

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The newspapers and broadcasters in the Local Media Consortium are betting their digital future on a five-way ad strategy. A big part of the strategy is new LMC member Worldnow, which sells advertising across 450 media sites reaching 81% of U.S. households…

Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue

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The LMC recently agreed to two deals that will give the 1,600 digital operations of its 61 members more tools and better opportunities to assemble audiences that are bigger and more engaged and can be served up to advertisers in a variety of pick-and-choose consumer profiles…

Media Experts Huddle to Map a Plan for the Future of Digital News

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Digital news publishers — especially at the community level — are in a fight for survival. Last week, the RJI convened a one-day “leaders workshop” in Chicago that drew 29 representatives from different segments of the news industry. We caught up with several of the participants to hear about the conclusions they came to…

How Local Papers Could Out-Maneuver ‘Ubers’ in the Digital Space

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Papers could convert their “subscribers” into “members” who get special treatment with access to a digital page called “Rapid City Central” (or somesuch), which would serve up information that makes the community a better place to live and work, or not, based on reliable data and community feedback…

Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big…

ARLnow Flips Bethesda Site, Expands Big Into Center of D.C.

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The independent community news network that has been busy expanding in the shadow of the Washington Post – has just executed some eye-grabbing moves. It 1.) sold its Bethesda Now site in suburban Maryland, 2.) bought a dormant three-neighborhood site in the District of Columbia and 3,) will resurrect and expand its acquisition…

Yik Yak Makes Inroads as a More Serious News Service

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In its less than two years of existence, Yik Yak has spread across the country, mostly at communities centered around college campuses. It’s true that a lot of the company’s content is sophomoric. But I think that will change, based on a new pilot that the service has launched with the University of Florida…

TribLocal Branding Is Replaced by Pioneer Press in Many ChiTrib Communities

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From its launch in 2007, TribLocal was the Chicago Tribune’s highly branded network of suburban news print inserts and e-sites covering sprawling Chicagoland. Now TribLocal has lost most of its branding and been replaced by the Tribune’s recently acquired Pioneer Press in many communities.  We recently caught up with Bob Fleck, the Tribune’s recently appointed general manager and publisher of […]

Study: Legacy and Pure-Play News Sites Vie for Millennial Readers

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Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…

How a Vermont Site Bested 2 Dailies and Weekly — 2 Years After Launch

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In the “Northeast Kingdom” of Vermont is Orleans County. Orleans has a population of only 27,169, but it is the location of a four-way competition among community news publishers — digital and pure play. The newest competitor is the pure-play independent Newport Dispatch, which, in less than two years, has captured the biggest digital audience in Orleans…

LION’s New Leader Spells Out His Action Plan for ‘Indies’

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Matt DeRienzo brings strong editorial and publishing experience to his new job as interim executive director of the Local Independent Online News (LION) publishers’ association. In this interview, DeRienzo charts three-and-a-half-year-old LION’s direction under his leadership…

Community News and the Long Game: An ‘Indie’ Makes a Case for the ‘One-Off’

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Community news has a decade-plus of digital publishing experience, but it’s not yet clear which kind of community platforms will be winners. New Canaanite founder Michael Dinan has many perspectives on the issue…

Borrell on Local News: Inform, but Help Businesses Thrive

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“We can certainly view people who frequent hyperlocal news sites as ‘readers’ who are there for the content. But once we begin to realize that they are likely to be buy something that day, tomorrow, or next week, then we begin understanding the real value of that audience,” says the CEO of Borrell Associates…

How Iowa’s Gazette Is Working to Make Deep-Dive Local Journalism Sustainable

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Display ads, even successfully targeted ones, aren’t likely to pay for the resources that go into The Gazette’s innovative journalism, where packages can take weeks or months to produce. As a result, sponsorships and memberships are the focus…

Community Publishers Mixed on Borrell Prescription for Content

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Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good […]

Can an ‘Exchange’ Help Solve the Problem of Monetizing Digital News?

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Bill Densmore, a consulting fellow at the Reynolds Journalism Institute, sees a way out of this crisis in monetizing digital news and is assembling a diverse group of experts to consider an industry-backed, collaborative effort to lead the way forward…

Dallas Morning News Bets Ranch on Its Local/Hyperlocal Strategy

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For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in charge of that strategy…

How to Get to 5 Years of Success in Hyperlocal Publishing

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This month Scott Brodbeck is celebrating the fifth anniversary of ARLnow, which has expanded into a mini-network of four sites in metro Washington D.C. We caught up with Brodbeck recently to see how he’s made a journalistic and business success out of community news and where ARLnow is headed in 2015…