How In-House Agencies Can Provide Value During and After Covid-19

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When asked what the most critical resources for producing ads post Covid-19 were, 55% of ANA members said in-house teams, as compared to 42% for other internal teams and 26% for external agencies.

In many respects, Covid just accelerated the already impressive growth of in-housing. Moving forward, these teams’ proximity to the business and growing strategic importance mean they are in a good position to deliver greater value to their organizations in three critical ways.