Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate. This rise, however, also presents unintended challenges: the creation of walls around this data to protect consumer privacy and the retailer’s competitive advantage, resulting in a fragmented view of consumers. While safeguarding privacy is […]
Connecting Retail Media Networks with Custom Audiences
Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate. This rise, however, also presents unintended challenges: the creation of walls around this data to protect consumer privacy and the retailer’s competitive advantage, resulting in a fragmented view of consumers. While safeguarding privacy is […]