As we modify stay-at-home orders, the news is mixed for mobile publishers. Content consumption during quarantine rose as much as 80%. But advertising has suffered — 38% of advertisers halted all advertising, while 45% paused mid-campaign. It’s an ugly paradox — consumers value their mobile devices more than ever, but publishers are struggling to monetize that value.
Here’s how mobile publishers should prepare for the uncertain road ahead.
The Changes Mobile Publishers Must Make during the Economic Recovery
As we modify stay-at-home orders, the news is mixed for mobile publishers. Content consumption during quarantine rose as much as 80%. But advertising has suffered — 38% of advertisers halted all advertising, while 45% paused mid-campaign. It’s an ugly paradox — consumers value their mobile devices more than ever, but publishers are struggling to monetize that value.
Here’s how mobile publishers should prepare for the uncertain road ahead.