New consumer insights uncovered by Resonate are painting a picture for what to expect as lockdown restrictions start to lift. According to our latest wave of consumer sentiment research, shopping behaviors are already starting to shift dramatically. But that doesn’t mean consumers are fully ready to resume their previous daily lives, particularly when it comes to venturing into stores.
Big-Box Stores Will Win the Reopening, but Mask Expectations Are High
New consumer insights uncovered by Resonate are painting a picture for what to expect as lockdown restrictions start to lift. According to our latest wave of consumer sentiment research, shopping behaviors are already starting to shift dramatically. But that doesn’t mean consumers are fully ready to resume their previous daily lives, particularly when it comes to venturing into stores.