Jeff Cheal | Street Fight

How Brands Can Create Personalized Experiences for Each Local Market

Jeff Cheal

How Brands Can Create Personalized Experiences for Each Local Market

Digital properties must not only gather information about people but also use it to help consumers meet their goals in a contextual and timely manner. With changes such as the GDPR going into effect, the onus is on brands to deliver a connected experience that will leave customers feeling as though brands’ use of their data is justified.