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Billions in Local Ad Dollars Surge to Online — But Just a Trickle to News

Tom Grubisich

Billions in Local Ad Dollars Surge to Online — But Just a Trickle to News

We hear a lot about the surging growth of local online ad revenue, and, to be sure, the numbers are growing fast — to $16.4 billion in 2011 (up 18% annually) and $19.90 billion projected for 2012 (up 22.2%), according to Borrell Associated. But very little of that revenue is flowing to “pure-play” news hyperlocals…